Thanks for signing up to all the new readers! Here are some nuggets about how networks shape your wellbeing, relationships and community to help you actively cultivate yours.
It’s interesting to see the way some organisations are leveraging hyper-local networks to boost vaccination rates. Social media app Nextdoor teams with Moderna, Albertsons to boost vaccination rates in communities.
“It’s actually the people near and dear that are in local proximity to you, the people you trust, the people you talk to every day, and it’s often not about them telling you the ‘why’ to do it,” said Friar, who departed Square to join Nextdoor at the end of 2018. “It’s telling you that they have done it, and that’s what gives people confidence.”
How to prepare your network for life after the pandemic shares valuable advice about how to rebuild your network as the world starts opening up. Here are their 3 key pieces of advice, and I couldn’t agree more!
Seek spontaneous interactions
Michelle Rogan was also on my podcast last year. You can listen to her interview here.
I tend not to include any venture investment articles in this newsletter, but I thought Community-Driven Companies: What They Are and Why We’re Investing in Them was such a clear, concise take on the subject. They believe you can identify community-driven companies when:
customers identify as members
members are able to create value for other members
members start the marketing and sales flywheel
So simple, but so many organisations focus on creating value for their members rather than letting other members contribute to that value creation. They’ve even created a metric to measure community return on investment (CROI).
(VALUE GAINED — COST) / COST = CROI
Like what you read? There’s plenty more where that came from. You can check out my best performing newsletters here:
About The Reliants Project
Reliant is my word for a person that someone depends on, an essential component of our social networks. With each edition, I’ll share useful nuggets about how networks shape your wellbeing, relationships, and community to help you actively cultivate yours. Whether you want to make better introductions, build better social products and services, or activate networks to make an impact in the world, let me help you reach your goals.
You can find more about The Reliants Project here.